Author: refrigerant365

In this episode of Refrigerant365, I had the pleasure of speaking with Ashley Lynds, Director of Education and Brand Management at Refrigeration Technologies.

We discussed how she pioneered HVAC social media marketing on the manufacturing side, her work educating technicians on chemical safety, and why the industry needs to do more to attract new talent.

We also touched on the evolving role of digital content in B2B sales, the importance of community in HVAC, and what to expect from events like the HVAC Tactical ™️ Awards by Ben Poole in 2026.

🎧 Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts.

Clean Air Act refrigerant regulations—you may wonder, where and when did they originate from? Well, it has something to do with the International Day for the Preservation of the Ozone Layer, or World Ozone Day, which is on Thurs., September 16, 2021. This post will explain how.

You see, on Sept. 16, 1987, the international community came together to sign the Montreal Protocol which phases-out ozone depleting substances (ODS) which include many refrigerants. Think R-22, for instance.

Now, the United States implemented the Montreal Protocol in 1990 through Title VI of the Clean Air Act. So, when you hear Clean Air Act refrigerant regulations, realize that many of these refrigerant requirements came from a long-history of concern about ODS by the world.

While most HVAC-R stakeholders are aware of Clean Air Act refrigerant regulations in some shape or form, nonetheless, if you want to learn more or just want a refresher on the refrigerant regulations in Title VI of the Clean Air Act, I am hosting a free special webinar for World Ozone Day 2021 that goes over the requirements.

You can learn more and register on LinkedIn now here: bit.ly/OzoneDayRef365.

https://www.youtube.com/watch?v=JrY21MZLcZw

 

Hope to see you at the event!

Stay cool,

Elizabeth Ortlieb, @Refrigerant365

Looking for ideas on refrigeration hashtags to use? Start here. In fact, we’ve compiled a list of the top suggested refrigeration hashtags to use in your social media posts. Just in time for World Refrigeration Day 2021!

Refrigeration Hashtags for 2021

Before we delve into the details of these refrigeration hashtags, it’s important to keep in mind that you should:

1. Have defined and detailed buyer personas for your targeted audience;
2. Know in which marketing channels you can find and engage with your target audience.

Knowing #1 and #2 enables you to make the most effective use of your hashtags. In fact, without these first steps, your use of hashtags could prove to be fruitless, if you don’t know your buyer personas; what messages most resonate with them; and where.

Thus, your buyer personas will not necessarily use the same hashtags. In the case of the refrigeration sector, a refrigeration technician working at a supermarket will not be using the same lingo and hashtags as a facility manager at a cold storage warehouse.

Keeping this in mind, I will be sharing with some of the top refrigeration hashtags that can you can use in your social media posts. Hope you find these useful.

Refrigeration Hashtags

Refrigeration

• #Refrigeration, #RefIndustry, #Cooling, #HFCs, #IndustrialRefrigeration, #TemperatureControlled, #RefrigeratedSpace, #Cooler, #Sustainability, #EnergyEfficiency

Refrigeration Tech

• #RefrigerationTech, #TechLife,#HVACtechnician, #HVAClife, #HVACtech, #Technicians, #Service, #Contractor
• #SkilledTrades, #BlueCollar, #BlueCollarLife

• #HVACservice, #HVAChacks, #HVACinstall, #Install, #Installation, #HVACrepair, #HVACquality, #HVACmaintenance, #HVAC problems, #HVACwork, #CommercialHVAC, #Home, #Fridge

• #HVACtools, #Tools

Cold Storage

• #ColdStorage, #ColdRooms, #Freezers, #RefrigeratedFoods, #FrozenFoods, #FoodService

Supermarket and Convenience Stores

• #Supermarkets, #Grocery, #RetailNews, #Food2Go, #OpenDisplay, #Refrigerated, #Cabinets, #ConvenienceStores, #Groceries, #Restaurants

Cold Chain

• #ColdChain, #ChilledDistribution

Refrigerated Products

• #RefrigeratedFoods, #Chilled, #FrozenFoods, #FoodService, #Food, #FoodManufacturing, #FoodandDrink, #Dairy, #Breweries, #Temperature,

These hashtags can be a point-of-reference if you’re looking for new ones to incorporate into your posts.

Remember, it’s not wise to use the same hashtags all the time.

Not only can this lead to spamming the feed for that hashtag, you won’t be widening your reach with new hashtags that may be relevant for you but you haven’t been using prior.

Thanks for reading the Refrigerant365 blog. If you have any questions or comments, please leave a comment below. (This article on Refrigeration Hashtags originally appeared on the Alpyne Strategy blog here.)